About
General Questions
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Information
Frequently Asked Questions
About Plug Pay
Plug Pay is a New Zealand technology company behind the plugGO Express range of fast EV charging stations, built specifically for commercial property owners. Instead of hosting another company’s charging network, you buy and own a 30kW DC fast charger outright, set your own price for power, and keep the revenue from every driver who plugs in.
With every other model in NZ, a charging network owns the hardware, sets the price, and keeps the revenue — leaving you with a small site fee at best. Plug Pay is the only option in NZ where the charger is your asset, sits on your balance sheet, and earns the charging revenue for you. It’s also positioned as the first and only NZ fast-DC charging experience with Paywave (contactless) payment built in.
It’s a 30kW DC fast charger for commercial use. It delivers a full charge in roughly 1–2 hours (home AC chargers take 8+ hours), supports both CCS2 and CHAdeMO connectors (covering about 98% of EVs on NZ roads), and takes contactless card payments with no app or account required.
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Ownership and revenue
Yes — “100%” means no network operator takes a cut. Every dollar a driver spends charging flows directly to you. Your only ongoing cost is the electricity you buy from your retailer, and the earnings figures Plug Pay quotes are already net of that electricity cost.
You do. It’s purchased outright and recorded as an asset on your balance sheet — not leased, not rented, and not a concession granted to a third party.
You do. Through a secure owner menu (accessed with your own PIN) you set the rate per kWh, and you can change it at any time, from anywhere, to suit demand, season, or strategy.
You get a login to a secure online dashboard showing live transaction data — every session, every payment, and every dollar earned, updating in real time.
Earnings and returns
Plug Pay’s estimates assume electricity at $0.30/kWh and a price to drivers of $0.90/kWh (a $0.60/kWh margin), over 365 days. On that basis a single unit returns roughly:
- Low usage (2.5 hrs/day): about $16,425/year
- Average usage (3.5 hrs/day): about $22,995/year
- Above average (4.5 hrs/day): about $29,565/year
These are indicative — actual returns depend on your site’s traffic, your electricity price, and the rate you set.
It’s a conservative benchmark. The US fast-charging industry ran at roughly 16% utilisation through 2025 — about 3.8 active charging hours per day per port (Paren State of the Industry Report, full-year 2025) — so the 3.5-hour figure sits just under the observed US average.
Busier sites — retail, supermarkets, gyms — tend toward the higher (4.5 hr/day) end. Quieter sites with lighter traffic sit nearer the lower (2.5 hr/day) end. Plug Pay notes most properties land around the 3.5 hr/day middle.
You get a login to a secure online dashboard showing live transaction data — every session, every payment, and every dollar earned, updating in real time.
On a single $21,450 unit, with the Investment Boost and depreciation applied and taxed at the 28% company rate, cumulative net cashflow runs roughly $65K–$131K over 5 years and $148K–$280K over 10 years, depending on usage. (Indicative — confirm utilisation, electricity pricing, and tax treatment with your accountant.)
Break-even is around 8–14 months depending on usage: roughly 14 months at 2.5 hrs/day, 10 months at 3.5 hrs/day, and 8 months at 4.5 hrs/day.
Cost, tax and financing
$21,450 + GST per charging station.
Yes, on a new commercial asset like this:
- Investment Boost (20% upfront): IRD allows a 20% Year 1 deduction on new business assets bought after 22 May 2025 — $4,290 on a $21,450 unit.
- Standard depreciation, same year: a further 20% diminishing-value deduction under IRD Determination DEP100 (“Rapid DC car charging stations”), worth $3,432 on the reduced base.
- Total Year 1 deduction: $7,722, returning about $2,162 in cash at the 28% company tax rate.
(Indicative — confirm treatment with your tax advisor.)
Over 10 years the depreciation deductions total $19,608, worth about $5,491 back at the 28% rate. That brings the effective price per station, after deductions, to around $15,959.
You pay a 75% deposit to order the unit and schedule installation, then the remaining 25% on commissioning, once the charger is live and earning.
How it works for drivers
No. Every other NZ charging network makes drivers download an app and sign up. With Plug Pay a driver simply taps any contactless debit or credit card on the terminal — no app, no account, no admin.
It has both CCS2 and CHAdeMO connectors, covering about 98% of EVs on NZ roads, and the unit shows the driver which connector to use.
The touchscreen was designed with New Zealand’s aging population in mind — large buttons, simple step-by-step instructions, and on-screen animations. The five steps are: approach and tap to start, select the connector, tap a card to pay, watch live charging progress (kWh, cost, battery level), then unplug and drive on.
Installation and process
Eight steps:
(1) a local electrician visits to assess location, power supply, and fit;
(2) Plug Pay sends a tailored quote covering hardware, installation, and setup;
(3) you pay a 75% deposit;
(4) the electrician installs the unit on its own dedicated meter;
(5) you set your rate;
(6) you get your management dashboard login;
(7) you can update your rate any time;
(8) you pay the final 25% on commissioning and the charger goes live.
A local electrician handles installation and connects the unit to a dedicated meter that tracks every kWh. Ongoing maintenance is light — built to be serviced about once a year by a local electrician.
The charger runs on its own dedicated meter, so every kWh it draws is tracked separately from the rest of your site.
Tenants and leasing
No. Plug Pay frames it as an amenity addition — no lease renegotiation and no rent impact. The recommended step is simply to notify tenants with a short email or letter 2–4 weeks before install, and Plug Pay provides the wording template.
Workplace and customer charging at no capital cost to them, frictionless contactless access, and a measurable contribution toward green building ratings (NABERSNZ and Green Star) at no cost. For retail and hospitality tenants, a charger can also draw in new customers.
Plug Pay cites JLL research that green-rated NZ buildings sell for around 10% more, with that uplift sitting on your asset, and that green-rated buildings run at about 1.5% vacancy versus 6.9% for ordinary stock — supporting stronger tenant retention and rents.
The market — why now
NZ EV numbers are projected to grow from about 141,000 today (2026) to 500,000 by 2030 (NZ Climate Change Commission) — roughly 3.5× — while NZ has one of the lowest charger-per-EV ratios in the developed world. The best places to charge are exactly where commercial landlords already own land: shops, offices, hotels, and gyms.
Three reasons: EV drivers form charging habits around the nearest reliable site, so early sites capture the routine demand while late entrants compete for what’s left; charging is shifting from a “nice to have” to a baseline expectation that premium occupiers are already writing into fit-out briefs; and petrol price volatility tends to pull EV adoption forward faster than forecasts suggest.
Getting started
For select properties and larger portfolios, Plug Pay can white-label the station — integrating your logo and branding into the interface so the charger feels like an extension of your own brand. This is especially suited to hotels, motels, and long-term tenancies.
Plug Pay offers a custom site assessment (to evaluate locations and the dedicated meter setup), a live hands-on demo of the plugGO Express station, and a walkthrough of the Nayax payment terminals, Paywave, and the online dashboard. To start, contact Plug Pay:
- Phone: 022 365 0896
- Email: contact@plugpay.co.nz